Collectorscage was ready for internationalization, but their webshop was not
Customer
Collectorscage
Platform
Shopify
Launched
2023
Type
D2C
Service
Design, Development, Consulting
Customer
Collectorscage
Platform
Shopify Plus
Type
D2C
Service
Design, Development, Consulting
The Challanges
CollectorsCage is a company that specializes in selling vintage bags and operates a physical store on Strøget in Copenhagen. CollectorsCage needed to modernize their webshop. They had ambitions to strengthen their digital presence and increase their online sales. Their previous webshop presented several challenges:
- Limited visibility: Despite a unique assortment, their online traffic was low
- Low conversion rate: Only 0.9% of their visitors became customers
- Outdated design: Their webshop lacked the exclusive feel
- Slow performance: The webshop was slow, with an average load time of 6 seconds
- Lack of focus on mobile optimization: The majority of their traffic came from mobile
CollectorsCage havde brug for en webshop, der kunne spejle den luksuriøse og unikke følelse, deres kunder oplevede i den fysiske butik. Det var vigtigt, at webshoppen ikke kun udstrålede samme eksklusivitet som deres butik, men også gav kunderne en let og gnidningsfri oplevelse online. Samtidig var det afgørende, at webshoppen leverede bedre performance og højere konvertering, så CollectorsCage kunne udnytte deres fulde potentiale i det digitale marked. Med ambitionen om at udvide deres kundebase, ikke kun nationalt, men også internationalt, søgte de en teknologisk og designmæssig partner.
The Solutions
To meet CollectorsCage’s needs, we developed a comprehensive plan that combined technical improvements, design optimization, and strategic conversion rate optimization (CRO). Our goal was to create a digital platform that would complement their physical store and highlight the unique value of the brand.
We started with an in-depth analysis of their previous webshop and customer behavior. Based on this analysis, we developed a webshop with a new, exclusive design that reflected CollectorsCage’s brand. We used a minimalist style with a focus on beautiful product images and intuitive navigation. To connect the physical and digital experience, we implemented a feature where customers could reserve products online and pick them up in store.
Performance was a key focus area. We reduced load times to under 2 seconds by optimizing images and code, and implementing a Content Delivery Network (CDN). This ensured that the shop delivered a fast and seamless experience for all users, regardless of device.
After implementing the new webshop, CollectorsCage saw significant improvements in their digital performance:
- Conversion rate: Increased from 0.9% to 3.2%, an increase of 256%.
- Load time: Reduced from 6 seconds to 1.8 seconds.
- Mobile conversion: Increased by 310%, resulting from making the mobile experience their primary sales platform.
- Average order value (AOV): Increased by 24% through personalized product recommendations and campaigns.
The collaboration with CollectorsCage shows how a combination of strategic CRO, technical optimization and unique design can transform a webshop into an effective sales platform. By connecting the digital and physical experience, we created a holistic strategy that not only delivered results, but also strengthened CollectorsCage’s brand and customer loyalty. From challenges to success – CollectorsCage is now positioned as a market leader in vintage bags across Europe.
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The Results
After implementing the new webshop, CollectorsCage saw significant improvements in their digital performance:
- Conversion rate: Increased from 0.9% to 3.2%, an increase of 256%.
- Load time: Reduced from 6 seconds to 1.8 seconds.
- Mobile conversion: Increased by 310%, resulting from making the mobile experience their primary sales platform.
- Average order value (AOV): Increased by 24% through personalized product recommendations and campaigns.
The collaboration with CollectorsCage shows how a combination of strategic CRO, technical optimization and unique design can transform a webshop into an effective sales platform. By connecting the digital and physical experience, we created a holistic strategy that not only delivered results, but also strengthened CollectorsCage’s brand and customer loyalty. From challenges to success – CollectorsCage is now positioned as a market leader in vintage bags across Europe.
Increase in Conversion
Increase from 0.9% to 3.2%, proving the effectiveness of our optimization strategies.
Mobile Conversion
The mobile conversion made the mobile experience the most successful platform for the shop.
AOV
With a growth of 24% per order, we managed to increase revenue through cross-selling and personal recommendations.
Thank you
The team that brought the idea to life
