Optimization of Gelblast.dk’s Webshop
Customer
Gelblast
Platform
Shopify
Launched
2023
Type
D2C
Service
Figma Design, Development, CRO
Customer
Pharmadrop
Platform
Shopify Plus
Type
D2C
Service
Design, Development, Consulting
The Challanges
Gelblast.dk, a company specializing in innovative gel blaster toy products, was experiencing challenges with their existing webshop. Although their products had gained great popularity among customers, the webshop was characterized by inefficient sales processes and technical limitations that made it difficult for them to utilize their full potential.
A major challenge was the low conversion rate. Many customers visited the webshop but left without making a purchase. In addition, the navigation was confusing and the checkout process had too many steps, resulting in a high dropout rate. There was also a need to improve their customer experience by creating a more engaging and user-friendly webshop that could attract and retain customers.
The Solution. To meet Gelblast.dk’s needs, we developed a comprehensive strategy focused on optimizing their webshop and improving the customer experience. First and foremost, we redesigned the entire webshop to create a modern and intuitive platform that highlighted the unique features of the products. The design was created with a mobile-first approach to ensure that customers had a seamless experience across devices.
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The checkout process was simplified and reduced to just three steps, helping to minimize friction and reduce churn. We also introduced visual indicators that gave customers a clear overview of where they were in the purchase journey and what steps were left.
To increase customer engagement, we added dynamic product recommendations and a “most popular products” section on the front page, helping customers discover relevant products faster. We also implemented a robust filtering feature that made it easy for customers to find specific products based on their needs and preferences.
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The Results
After implementing our solutions, Gelblast.dk saw significant improvements in their webshop performance and customer experience:
- Conversion rate: The conversion rate increased from 1.5% to 2.9%, reflecting a significant improvement in the efficiency of the purchasing journey.
- Reduced checkout abandonment: The checkout abandonment rate decreased by 45% after the process was streamlined.
- Faster load times: The webshop’s average load time was reduced from 4.0 seconds to 1.8 seconds, significantly improving the user experience.
- Average order value (AOV): AOV increased by 22% through the implementation of dynamic product recommendations.
Increased customer satisfaction: Customers reported higher satisfaction via feedback, strengthening Gelblast.dk’s reputation.
Increase in Conversion
The conversion rate increased from 1.5% to 2.9%, reflecting a significant improvement in the efficiency of the purchase journey.
Increased Average Order Value
AOV increased by 22% through the implementation of dynamic product recommendations.
Reduced checkout abandonment
Checkout abandonment rates decreased by 45% after the process was streamlined.
Thank you
The team that brought the idea to life
